We live in a deluge of content, products, hype, initiatives, deals, articles, tweets, blog posts, streams, feeds, ads ads ads and they ask us to sign in, they promise they'll tell us when they're ready to ship, they have hip names that drop the vowels, they have VCs talking them up, the bubble is growing, growing, growing, we've lived through the busts before but maybe this one, this thing, this will be the whatever killer, just suspend disbelief this one time because if you just sign up we'll do some cool thing it's got DHTML I mean AJAX I mean HTML5 whatever just come buy buy buy, it's the hot new thing man.

So we all get cynical. We pattern match. It's NetFlix for video games. It's Hulu for indie movies. It's iPhone for calculators. Yes, yes, fine. We've seen it, thank you, next thing. Everything's disappointing, I'll try your app for 2 minutes, ok yeah, you're disappointing too. Everything's a big disappointment when you're trying to relive that first high, recapture that feeling of your first puppy love, compare everything now to perfect hindsight.

But I've learned to trust this feeling.

Even as everyone explains all the reasons it won't work, and ticks off why it's just a me-too effort, and I know that I'm seeing things through the lens of a designer, and not necessarily a business man, and I think of all the reasons it can still fail even if I'm getting the feeling ... the feeling is there. And I've felt it before, through the anti-hype:

Facebook will never succeed because everyone's already on MySpace.

Wii can never succeed because gamers go for graphics.

Apple should just liquidate and give the money back to the shareholders.

iPod? Less space than a Nomad, no wireless, lame.

The iPhone can't possibly gain any real market share.

iPod nano makes no sense, all they did is make it smaller. It'll never work.

People have been predicting a market correction for years. I'll believe it when I see it.

iPad is just a big iPod.

Windows Phone? The world is moving to Android. Why bother?

I used to try and respect pundits, but then I compared my track record against theirs.

I've spent all night on Google+, and I'm excited. I'm not saying it's perfect, and I'm not predicting mainstream success. But I'm impressed.

And I've learned to trust this feeling.